Simsmother-shahrazNew Scientist reports on a new study, “The virtual census: representations of gender, race and age in video games”  by Williams et al published in New Media & Society, Vol. 11, No. 5, 815-834 (2009): “The survey reveals that males, adults and white people are over-represented in games. Females, black people, children and the elderly are correspondingly under-represented.” Male characters make up 85% of characters compared to 51% of the real population. Williams says:  “For developers this would be a missed opportunity […] For players it is a potential source of identity-based problems.”